Logos build brand recognition. A logo whether designed well or not speaks volumes about your company. The design can be used to show qualities such as: creativity, reliability, speed, and trustworthiness. It is how your market is going to remember you. A logo is something you want to invest in upfront because it won’t change often and when it does, most changes are just minor variations.
Creating videos for your organization gives us the opportunity to bring your logo to life by speaking even more about your organization in just a few seconds. With the use of sound and motion, there are so many possibilities for connecting with your audience.
Just like a still logo, this isn't something you want to change often. So take the time to make sure it is building the brand recognition you want and bringing your business to life.